IMS Films Showcase
Idea Factory was hired to produce this signature event for Pixel Farm Digital’s client, International Market Square (IMS), and its showroom designers. The event offered 800 people an evening of film inspired by design. Guests traveled between designer showrooms to watch short films directed by Minneapolis film makers and then enjoyed a Red Carpet Awards Ceremony hosted by Robyne Robinson and after party. The VIP pre-party was hosted by Mariel Hemingway in the Cambria showroom.